Tag: multisensory
-
B-to-C EventsSix Holiday Experiences That Proved it’s the Most Wonderful Time of the Year
Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming […]
-
B-to-C EventsFans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’
Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout the benefits of its UA ColdGear apparel, Under Armour did something extreme, too. Enter: the world’s first Ice Gym, an immersive fitness environment where consumers could test the technology behind UA ColdGear through curated cold-weather workouts activated inside an “igloo.” […]
-
B-to-C EventsMultisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit
With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And […]
-
B-to-C EventsOur Picks for the Top Brand Experiences at New York Comic Con
More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations […]
-
B-to-C EventsPop-ups: The National Park Foundation’s Multisensory Experience Helps Consumers Escape City Life
They say city life is no walk in the park, but that’s exactly what the National Park Foundation provided for Seattleites in an effort to boost interest in America’s array of national parks. The foundation, which serves as the official charity partner of the National Park Service, erected a multisensory pop-up park experience dubbed PARKTRACKS […]