Archive

Tag: multisensory

  • LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up
    B-to-C Events

    LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up

    Tapping into its consumer passion points surrounding home entertainment, LG invited influencers to imagine themselves as “baller” hosts in a multi-room pop-up that supported the roll-out in retail stores of the latest line of its refrigerator innovation, the InstaView Door-in-Door with Craft Ice. The new refrigerator offers a dual ice maker that creates spherical craft […]

  • Experience Design: Inside National Geographic's Ocean-Inspired Activation at D23 Expo
    B-to-C Events

    Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23

    To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths […]

  • Virgin Atlantic Launches a New Route with Cultural Experiences and Sir Richard Branson
    B-to-C Events

    Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson

      Launching a new flight route is a big deal for an airline, and marketing the different reasons why the destinations matter and should be linked is an important part of the process. In launching its new route from Los Angeles to Manchester, England, Virgin Atlantic hosted the LAxMAN influencer event that featured influencers in […]

  • Launch Events: Moxy Experiments with A.S.M.R. to Deliver a Sensory Playhouse
    B-to-C Events

    Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse

    Just shy of five years old, Marriott International’s Moxy brand is still relatively new, but an April 9 launch event for its Chelsea property in the heart of New York City’s floral district proved the playful hotel chain has blossomed. With an “Avant-Garden” theme woven throughout, Moxy leveraged its grand opening to activate a one-night […]

  • Netflix Creates a "Bird Box" Experience, Recreating the Psychological Thriller for Fans
    B-to-C Events

    Blindfolded Attendees Experience Netflix’s “Bird Box” Inside a Double-Decker Bus

    Netflix’s Dec. 21 film “Bird Box” has permeated the cultural landscape with countless memes, a dangerous Bird Box challenge (which Netflix swiftly denounced on social media) and an astonishing announcement from the streaming platform that some 45 million accounts had watched the film in its first seven days. But long before the craze took hold, […]