Tag: Halloween

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow […]

From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as a sensorial occasion best celebrated in the flesh. But for brands interested in scaling the reach of their campaigns and budget dollars, and testing the waters of the metaverse, digital holiday activations present a viable option. Chipotle was the first […]

There’s something about Halloween that inspires scary-good experiential programs, and this year was no exception. With greater opportunities to activate after a low-key 2020 Halloween season, a variety of brands came out to celebrate with spooky pop-ups, haunted houses and other immersive experiences built to send chills down attendees’ spines. Some even went as far […]

Let’s be honest: It’s been spooky season all year long. But as Halloween approached, and with trick-or-treating canceled in some areas, brands broke out their creepiest and kookiest experiential marketing campaigns to help consumers celebrate with COVID-friendly activations built for fun. Squashing beliefs that brand experiences would be canceled this year, the following nine companies […]

Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade […]