Posts tagged with ‘festival’
Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation
Festival attendees and passersby at Austin City Limits were invited to experience Uber Radio Live Oct. 5-7, an interactive music activation featuring live performances from local musicians who drive on the Uber platform as well as a live cover band that played songs chosen by the crowd. The goal was to produce an experience that...
adidas Skateboarding and Journeys Elevate Action Sports at the Inaugural ‘Destination San Diego’ Event
adidas Skateboarding and longtime retail partner Journeys have a history of leveraging music and art to connect with consumers, and on Aug. 11, the brands bolstered their efforts with the launch of Destination San Diego, a free one-day event that blended the worlds of action sports, music, art and fashion. With their sights set on...
Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program
Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of...
Check List: Is a First-Year Festival Right for Your Brand?
Best practices for marketers looking to carve out a presence in a festival property. There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the...