festival Archives - Page 6 of 6 - Event Marketer

festival Archives - Page 6 of 6 - Event Marketer

Posts tagged with ‘festival’

March 13, 2017

SXSW 2017 Part One: Five Can’t-Miss Activations

It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight...

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January 10, 2017

How Intel Extreme Masters is Driving the Growth of Esport Tournaments

It’s eerily quiet in the halls of Oracle Arena in Oakland, CA, when I arrive Nov. 20 for Intel Extreme Masters, or IEM—the longest running esports tournament in the world. Two groups of middle school-aged boys pass each other in the hall and offer an update: “Nine to two already? Holy shit.” I veer into...

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