Posts tagged with ‘Experiential Marketing Agency’

July 14, 2017

Neuromarketing 101: The Science of Decision-Making

Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game. But the rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.

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July 13, 2017

CMA Fest: Four Ways Chevy Connected With Festivalgoers

Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a truckload of vehicles and event marketing initiatives that spread over four days, from June 8 to 11. The automaker sponsored two of the festival’s main stages, one in Walk of Fame Park in the center of town and the Chevrolet...

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July 12, 2017

Photo Tour: A Day at the Walmart NW Arkansas Championship

Walmart, the retail giant known for everyday low prices, in Northwest Arkansas is known for something else: the Walmart NW Arkansas Championship Presented by P&G. The tournament, a stop on the LPGA Tour, brings top-notch female golfers to Rogers, AR, to compete for a $2 million purse. And it’s also a chance for Walmart to...

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