Tag: EventMarketer
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B-to-C EventsTaste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s Madison Square Park with a life-sized Gingerbread House and an interactive experience that from Dec. 7-20 recalls the sights, sounds and smells of the holiday season. New this year is a 4D storytelling engagement that immerses guests in a gingerbread […]
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B-to-C EventsCiti’s ‘JOYTM’ Dispenses Surprise and Delight in NYC
Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be […]
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B-to-C EventsSix Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character.
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B-to-C EventsQ&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar Greek yogurt business, Chobani this year hit its highest market share in the nine-year history of the company, broke three production records, will end 2017 with double-digit sales increases and is growing […]
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B-to-C EventsMillennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers […]