Tag: event marketing

How to make the most of attendee downtime by engaging a captive audience No one enjoys waiting in line, whether they’re at the grocery store, the bank or the post office. But when it comes to events, time spent waiting in line anticipating the experience to come can be especially grueling—not to mention the boredom […]

With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And […]

Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential […]

To promote the launch of its first Pro Series product, Tarah Pro, headphones brand Jaybird built a pop-up experience in the Williamsburg section of Brooklyn, NY, to showcase the product’s capabilities to a group of influencers, media and athletes during the weekend of the New York Marathon. The timing was strategic. A day after the […]

Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer […]