Tag: event marketing
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B-to-C EventsToyota’s Hotel Tacoma Adventure Influencers Land on the Oregon Coast
Toyota’s Hotel Tacoma returned once again this year, landing on Cape Lookout on the Oregon Coast, a location that allowed for a wide range of activities and experiences designed to get adventure influencers to go outside and play, as well as to off-road in a new Tacoma truck through the Siuslaw Forest. For four days […]
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B-to-C EventsMarketing to Commuters: How to Make it Count
Three ways to make meaningful connections with minimal time Marketers have long recognized the value in marketing to commuters. That free cup of coffee or morning newspaper can do wonders to perk up awareness for brands. For those looking to forge a more meaningful connection, however, commuters pose a conundrum—how to engage them while […]
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B-to-C EventsIntroducing the Inaugural Brand Ambassadors of the Year Program
Brand ambassadors and temporary event staffers. They represent millions of dollars in marketing investments across the frontlines of live experiences in the U.S. event industry seven days a week, all year long.
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B-to-C EventsKnob Creek’s Whiskey and Eggs Experience Hits Upscale Culinary Festivals
It doesn’t get much better than bourbon and smoked meats, and that’s exactly what Knob Creek brought to culinary festivals across the country earlier this summer in collaboration with ongoing brand partner Big Green Egg, maker of the popular kamado-style grill. Together, the brands brought their Whiskey and Eggs experience to passionate foodies, delivering premium […]
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B-to-C EventsGiant Tick Head Breaks Through the Clutter at San Diego Comic-Con
It may be tough to cut through the clutter at San Diego Comic-Con, but a 20-foot-tall, blue tick head with animatronic antennae swinging in the breeze directly across from the San Diego Convention Center managed to do just that, and generate awareness for Amazon Prime Video’s new series called “The Tick,” as well. The Amazon […]