event marketing Archives - Page 118 of 135 - Event Marketer

Posts tagged with ‘event marketing’

June 14, 2017

How the UFC Evolved into a Knockout Sports Property

When the Ultimate Fighting Championship (UFC) was established in 1993, no one had ever heard the term “mixed martial arts.” The organization had set out to spotlight the most effective martial arts discipline for unarmed combat, and the rules were, there were no rules.

read more

June 13, 2017

Irvine Marriott Unveils a Redesign with a Multisensory Event Series

To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on...

read more

June 9, 2017

How to Optimize Event Footprints for Instagram

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']