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Posts tagged with ‘event marketing’

March 13, 2017

SXSW 2017 Part One: Five Can’t-Miss Activations

It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight...

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March 10, 2017

Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017

Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at...

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March 9, 2017

YouTube Creators Curate Tiny Homes for a Google Product Block Party

Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported...

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