Posts tagged with ‘event marketing’
State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk...
Kickstart Your Networking Event With These Fresh Venue Selection Tips
Whether you are a professional planner looking to infuse creativity into a corporate mixer, a startup company looking to “rub shoulders” with potential investors, or an entrepreneur pitching prospective partners, selecting a venue that will set you on the path to networking success is often the first and one of the most important elements in...
Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.” The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered...
Five Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade.