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Posts tagged with ‘event marketing’

March 27, 2017

SXSW 2017 Video Tour: Scenes From Downtown Austin

While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to be in sunny downtown Austin checking out the interactive portion of this year’s South by Southwest Conference and Festivals (March 10-19).

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March 22, 2017

Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City

Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the...

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March 21, 2017

Virtual Reality Takes Dermatologists Through Teen Skincare Worries

Most people think of virtual reality as an entertainment platform, but Aqua Pharmaceuticals’ virtual reality experience at the American Academy of Dermatology annual meeting in March had an educational goal. In this case, the specialty dermatology company reminded physicians what it’s like to be a teenager with compromised skin on high school photo day. The...

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