Archive

Tag: Event Marketers

  • Kodak 'Downtown' Exhibit Helps Organize Brand Offerings
    B-to-B Events

    CES 2018: Kodak’s ‘Downtown’ Exhibit Design Helps Organize its Diverse Offerings

    Kodak unveiled an evolution of its urban-inspired stand at CES 2018, shifting its focus from professional users in the “Kodak Studio” last year to a broad range of creatives in this year’s “Kodak Downtown” footprint. The exhibit design, which has evolved over three years across multiple shows and activations, allowed attendees to experience Kodak’s entire […]

  • CES 2018: HP and Intel Festivalize Their Annual Customer Experience
    B-to-C Events

    CES 2018: HP and Intel Festivalize Their Annual Customer Experience

    HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners, […]

  • Delta Farewell Tour: Bidding Adieu to the Iconic 747
    B-to-C Events

    Delta Bids Farewell to its Iconic 747 With an Epic Retirement Tour

    It was a sendoff fit for the world’s greatest rock band. Four cities in four days. Vintage memorabilia. Weeping attendees at every stop. The rock star in question? Delta’s sole remaining Boeing 747, the aircraft that changed how the world travels. To celebrate the iconic jetliner before its retirement, Delta rolled out a four-day “All […]

  • CES 2018: Spotify's 360-Degree Campaign Positions the Brand as a Platform Where ‘Culture Happens’
    B-to-B Events

    CES 2018: Spotify Positions Itself as a Platform Where ‘Culture Happens’

    In the 10 years since Spotify was founded, one thing has become clear to the brand: culture happens on Spotify. The digital music service took that mantra to heart this year at CES, the world’s largest consumer electronics show and a tent-pole event that helps the brand set the stage for what’s to come in […]

  • Tips for Kid-Friendly Events
    B-to-C Events

    Three Tips for Activating Kid-Friendly Events

    Educational Components and Friendly Competition Lead the Way   When it comes to catering to family-friendly audiences, some say that the need to appeal to a more wholesome crowd can be limiting. We beg differ. Whether your company caters to kids or you’re simply targeting a family-oriented demo, we’re here to help you trade those […]