Tag: Event Marketers
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B-to-C Events
Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes
Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music & Art Festival for a second year with a medley of experiences that paid homage to the brand’s Caribbean heritage and underscored its ties to music. Returning to downtown Las Vegas Sept. 21-23, the brand delivered cocktail education, purpose-driven art and some good […]
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B-to-C Events
F&B Talent, Installations: Inside the Four Seasons’ Influencer Event Series
The Four Seasons with its sumptuous spaces and services may seem out of reach for some consumers. But to share its experience and talented chefs and mixologists with a broader range of consumers, Four Seasons created Four Seasons Pop Down, a series of installations in high-traffic areas of major cities, designed to inject a Four […]
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B-to-C Events
Live From EventTech 2018: What You Missed on Day Three
After 48 hours in Vegas, it’s not easy to get up and at ’em for another full day of learning, networking and demos, but EventTech attendees are a hearty breed and took on the final day of the conference with gusto. At 6:30, a second wake-up 5K gave attendees a chance to connect while they […]
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B-to-C Events
Winners Announced: The 2018 Experience Design & Technology Awards
The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Congratulations to all […]
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B-to-C Events
Live From EventTech 2018: What You Missed on Day Two
Philadelphia isn’t the only place it’s “always sunny” and early birds kicked off day two of EventTech at 6:30 with a beautiful morning run, turning the optional wake-up 5K into three miles of casual networking along Vegas’ best run routes. At 7:45 a hearty breakfast was served to fuel up attendees for the day ahead. […]




