Archive

Tag: Event Marketers

  • Seven Experiential Brands Using the Family-Friendly Trend to Engage Multiple Generations
    B-to-C Events

    Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations

    The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children […]

  • EM Executive Chats
    B-to-C Events

    Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance

    For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and indie film enthusiasts, the annual Sundance Film Festival, which kicked off Jan. 24 in Park City, Utah, is the place to be. Along Park City’s main drag are a limited number of venues that transform each year into branded lounges […]

  • CES 2019: Twitter Commons Returns with Texture and a Business Message
    B-to-B Events

    CES 2019: Twitter Commons Returns with Texture and a Business Message

    For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las Vegas during CES with Twitter Commons, where the brand’s partners and clients could hold meetings, sip on artisanal coffees and, quite simply, escape. The Twitter Commons theme this year leaned heavily on a business message geared toward brands and agencies […]

  • Beautycon POP Extends the Beauty Festival’s Reach to Inclusivity-Driven Retail Pop-ups
    B-to-C Events

    Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space

    The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]

  • Nostalgia Marketing: Four '90s Experiences That Were All That and a Bag of Chips
    B-to-C Events

    Nostalgia Marketing: Four ’90s Experiences That Were All That and a Bag of Chips

    Ahhhh… the ’90s. An era before social media and smartphones when “Tickle Me Elmo” caused a nationwide frenzy and the Spice Girls reigned supreme. It was a simpler time for many, and in today’s hectic world, harkening back to the beloved decade is a welcome form of escape. Savvy brands have been reviving the era […]