Archive

Tag: Event Marketers

  • Three Ideas from Subaru on Producing Zero-waste Events
    B-to-B Events

    Three Ideas from Subaru on Producing Zero-waste Events

    Subaru of America’s marketing messaging centers around the Subaru Love Promise, and one of those promises is “Subaru Loves the Earth.” While the brand is involved in a number of sustainable and earth-friendly initiatives, for the first time, Subaru aimed its promise at its events, creating for its National Business Conference for Subaru dealers, a […]

  • Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers
    B-to-C Events

    Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers

    To support the launch of earbud company Jaybird’s latest true wireless headphones, Jaybird Vista, the brand designed a three-day experience, July 30-Aug. 1, for fitness influencers, athletes and wellness experts at Montana’s Upper Canvas Glamping Resort near Glacier National Park. The invite-only event included morning altitude runs through picturesque mountain climbs, an afternoon of river […]

  • Fan Engagement: Six Brands That Aced the US Open
    B-to-C Events

    Fan Engagement: Five Brands That Aced the US Open

    The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to […]

  • How the 25th Anniversary 'Friends' Pop-up Captured a Cultural Cornerstone
    B-to-C Events

    Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’

    It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan […]

  • Instabeach and Instaskate: Seasonal Events for Instagram’s Community of Creators
    B-to-C Events

    Instagram Builds Creator Community with Seasonal Events for Emerging Talent

    Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and […]