Posts tagged with ‘Event Marketer Magazine’

February 21, 2019

Three Insights from Intel on Creating Industry Event Experiences That Stick

How Intel approached an industry event with people in mind Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At the...

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February 20, 2019

Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand

Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...

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February 19, 2019

Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin

The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...

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February 15, 2019

Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend

Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and fans—at center court. EM hit the Queen City to catch all the live action, racking up 12,000 steps, branded swag and plenty of...

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