Posts tagged with ‘Event Marketer Magazine’

June 28, 2019

Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors

As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home...

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June 27, 2019

L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’

We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions,...

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June 26, 2019

Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency

Experiential marketing is an industry that has always skewed female. It’s not unusual to find entire event departments that are staffed and run by women. Yet despite this unique gender bias across many brand organizations and agency teams, woman-owned agencies are still few and far between. Indeed, while many of the 100 agencies on Event...

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June 24, 2019

Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives

C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that...

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June 24, 2019

When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium

In the health care world, product launches typically involve a sit-down dinner with doctors, a podium and a presentation. But for Johnson & Johnson Vision, introducing its Acuvue Oasys with Transitions Light Intelligent Technology contact lens needed an innovative launch experience to match it. Enter: The Light Symposium, a series of events that leveraged a LightQuest...

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