Posts tagged with ‘CES’

January 20, 2024

CES 2024: Six Best Practices from the Kia Connected Home Booth

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. The Kia Connected Home exhibit at CES 2024...

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January 19, 2024

CES 2024 Coverage: How Siemens Builds Stories into its Exhibits

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024, where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them.  “Our motto is that technology transforms the everyday for everyone,” says Stacey...

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January 10, 2024

CES 2024 Coverage: Scenes, Stories and Showstopping Booths from Las Vegas

The annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed...

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October 14, 2023

Green Lights: These Eco-friendly Giveaways ‘Self-destruct’

Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they...

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