Posts tagged with ‘brand takeover’

August 25, 2025

Experiential Trend of the Week: Times Square Takeovers

It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a...

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November 6, 2024

Halloween 2024 Experiential: Rescue Squads, Carnevils and Afterlife Trains

Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an...

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