Posts tagged with ‘brand takeover’
Idea Inspiration: Inside Five Themed Hotel Room Takeovers
You’ve seen the large-scale hotel property takeovers, from BudX Miami to The Bell: A Taco Bell Hotel & Resort, but sometimes all it takes is a hotel room overhaul to make an impact. From non-endemic brands to hospitality chains to booking agencies, a range of brands have recently delivered hotel room takeovers that pack a...
How the BudX Hotel Experience Delivered 1 Billion Impressions
Even for the King of Beers it was a tall order: 200 influencers from 20 countries, a hotel takeover and plans to earn one billion impressions amid one of the world’s largest sporting events. Yep, Budweiser went bold for Super Bowl LIV in Miami, producing one of the biggest integrated marketing and influencer-focused programs in...