activation Archives - Page 38 of 41 - Event Marketer

Posts tagged with ‘activation’

March 21, 2017

Virtual Reality Takes Dermatologists Through Teen Skincare Worries

Most people think of virtual reality as an entertainment platform, but Aqua Pharmaceuticals’ virtual reality experience at the American Academy of Dermatology annual meeting in March had an educational goal. In this case, the specialty dermatology company reminded physicians what it’s like to be a teenager with compromised skin on high school photo day. The...

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March 17, 2017

SXSW 2017: Step Inside Intel’s AI Lounge

In a world often frightened by the concept of Big Brother and the growing impact of technology in our world, Intel’s AI Lounge at SXSW told a different story. The tech brand transformed Lucille’s Patio Lounge on Austin’s Rainey Street around the theme of AI For Good, a spot that showcased Intel’s collaborations in artificial...

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March 14, 2017

SXSW 2017 Part Two: Five More Must-See Activations

We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event...

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March 13, 2017

SXSW 2017 Part One: Five Can’t-Miss Activations

It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight...

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March 10, 2017

Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017

Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at...

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