What happens when you take Disney Imagineering know-how and apply it to events and brand experiences? We recently chatted with Peter McGrath, SVP Creative for FreemanXP, to tap into his creative expertise and get to the core of that very question. The resulting dialogue covered everything from inspiring innovation and theme park creation to virtual reality and what makes life great. Read the full Q&A.
The Power of a Shared Experience: Q&A with Peter McGrath
2026 It List: Inside Blue Pixel Creates
Decisive Moments: Where Attention Becomes Connection Photographer Henri Cartier-Bresson called it the decisive moment: that fraction of a second when everything aligns and an image becomes more than a photograph. It becomes a feeling. A memory. A story. The best brand experiences work exactly the same way. What People Actually Remember People rarely recall […]
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