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As part of its strategy to promote safe driving among teens and connect with high school students and their parents, American Family Insurance is sponsoring the fifth annual Under Armour All-America Game. Prior to the game the brand is executing a four-month American Family Insurance Selection Tour that targets the high schools of the athletes selected to participate in the game on Jan. 5 at Tropicana Field in St. Petersburg, FL. Three teams of two brand ambassadors will crisscross the country to bring AFI’s safe driving message to students.

Toyota has rolled out the Prius v Creation Station Tour, a national campaign running from October through mid-December and stopping at outdoor festivals to highlight the Toyota Prius v, the third generation and newest member of Toyota’s Prius line-up. Experiential activations showcase the Prius v’s versatility and features such as roominess, fuel efficiency, sustainability and its Entune multimedia system.

Today’s DIY generation can be a fickle mistress when it comes to making connections with mainstream brands. This is a demographic, after all, that would much prefer to invent, craft and create their own products and experiences than subscribe to popular culture. So rather than fight the tide and push its product on this growing demographic, beer-maker Pilsner Urquell this summer decided to set the stage for an event where amateur and home brewers could compete to make their own unique take on a Czech-style pilsner and vie for the title of Master Home Brewer.

For the months of October and November, the folks at Chivas, a division of Pernod Ricard beverages, are deploying six 1801 Clubs in two phases to treat its new band of brothers like the high-class gentlemen they are. The brand launched the Chivas Brotherhood this year to entice men of the affluent, stylish, young-ish and cool demographic to try the premium blended Scotch whisky in its 12-, 18- or (if they’re really savvy), 25-year varieties.

It’s a global phenomenon that just won’t stop.

The booming video game industry continues to grow as the world’s gaming leaders keep releasing new titles that are as addictive as they are immersive, as participatory as they are sophisticated—and as tethered to online community gameplay as they are to individual living rooms and basements.