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Cotton Incorporated, the research and marketing organization for U.S. cotton growers, this fall is setting out to visit college campuses as part of its From Blue to Green campaign. The program is a call to action to get students to recycle their old jeans for reuse as donated housing insulation for in need communities, often affected by natural disasters.

The NFL last week got New York City retailers and fans to show their team spirit with a Back to Football shopping event held along 34th Street’s retail row. Storefronts showcased NFL apparel and other products and consumers, who were encouraged to wear NFL-licensed gear, participated in activities including the New Era Scavenger Hunt, player meet and greets and more. The fan events took place on Tuesday, Sept. 4. The shop window displays continued through the weekend.

Though the Boeing 787 Dreamliner had its official rollout a few years back at Boeing’s Everett assembly factory in Washington, the company earlier this year rolled the plane out again to celebrate its new final assembly and delivery facility, the 240-acre Boeing South Carolina in North Charleston, which began production in July 2011. The event’s theme was “Building Dreams,” and at its heart showed off South Carolina’s Low Country and its people.

The “hyper-local” catchphrase is almost cliché these days, mostly because every time event marketers get together, they discuss how consumers want “authentic,” “endemic” experiences that “speak to them.” Of course, many of those same people (they’re such “360-degree marketers,” who think “outside the box,” and they’re trying to “create tribes” of influencers who “fuse” with a brand) will go out and design a tour that will hit 35 different markets all over the continent, and eac

To promote “Daniel Tiger’s Neighborhood,” a new PBS series aimed at preschoolers, the network is bringing a 40-foot historic trolley to kid-friendly events and locations such as museums and zoos. The trolley is a throwback to “Mr. Rogers Neighborhood,” the iconic series that ran on the network for more than 40 years and is the inspiration for the new program.