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At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a particularly significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was a blue custom Camaro in 1968.

It’s springtime in Austin and that means the South by Southwest Interactive, Film and Music Festival is playing host to the hip, high-tech and influential. Your friends at EM are on the scene, and we’re going to bring you the intel on all the new interactive offerings you’ve got to know about this year (look for it in our April issue). But first, a little taste of some of the brand activations we loved.

Cotton Incorporated returned to Miami’s South Beach to highlight cotton as a versatile fashion option with the second iteration of its 24-Hour Runway Show. This year’s show, which featured a different outfit every minute from 8 p.m. March 1 to 8 p.m. March 2, involved more social media engagement than the previous one. A post-event Shop the Runway component, in which consumers could purchase the apparel showcased on the runway, also was new.

[fullwidth_text alt_background=”none” width=”1/1″ el_position=”first last”] It is a deceptively peaceful descent from the monorail system into the Las Vegas Convention Center, home of the Consumer Electronics Show, held last month. The mountain ranges that encircle Sin City disappear behind the stories-tall center halls, the wind picks up and you join the masses waiting for your […]

We’ve all been there—harried from holiday shopping or stressed out from standing in long lines outside a store or movie theater. Yes, we could use a hand, a drink, a little hospitality. This past November, three brands answered these “need states” with guerrilla tactics that touched consumers and touted their wares. The result was a win-win for the brand and the bedraggled.