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In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers to “pay” […]

Esquire Network activated its first-ever music festival sponsorship at this summer’s Outside Lands festival in San Francisco, which ran August 8 to 10. The “Sip & Shave” activation, as it was called, was designed to bring a bit of the brand’s exclusive, premium feel into the festival atmosphere while providing a moment of luxury for […]

Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride tour of the beta version of its new electric motorcycle, the LiveWire. The goal of the tour: to collect consumer […]

In an age where consumers are cutting the cord, muting commercials and glazing over billboards, social followers and fans are worth something. Not only are consumers more likely to purchase from brands that engage with them on social media, they’re also learning about brands and endorsing brands from within their social networks. Enter the Twitter-enabled vending […]

As if planning and executing events weren’t hard enough, a number of factors conspire to make the job even more difficult for women. The latest Women in Events survey, conducted this past July, uncovered a number of challenges faced by women and the best ways to overcome them. More information will appear in our August/September […]