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Myths and the stigma surrounding bladder leakage make it an uncomfortable health condition to discuss openly. Unfortunate, since one in four Americans experience it and nearly half are under the age of 50. Through a new marketing campaign, Kimberly-Clark’s Depend brand is opening the floodgates, so to speak, with “Drop Your Pants for Underwareness.” Depend […]

Heineken generated buzz in the days leading up to this year’s US Open with a stunt in Union Square (one of New York’s busiest thoroughfares). The experiment was a take on the tennis tradition of umpires “shushing” stadium crowds. Brave consumers were tasked with climbing up on an umpire stand to silence the crowds via […]

One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev this afternoon took its year-long Up For Whatever campaign to a whole new level with the unveiling of Whatever, USA, Bud Light’s takeover (and makeover) of Crested Butte, CO. The beer giant earlier this summer announced the creation of Whatever, […]

As event marketers slice and dice their target audiences into ever smaller and more meaningful groups, their activation strategies get smaller and more meaningful, too. As a result, community-level event programs are gaining momentum as both standalone programs and spinoffs of larger efforts, but with a homegrown twist. Benjamin Moore painted the town red (literally, […]

HISTORY’s “Vikings” series, which will enter its third season in 2015, is a story set in 793 AD and filmed in Ireland. As such, all the drama can feel a world-away for viewers. During Comic-Con San Diego, July 24-26, HISTORY decided to give fans the opportunity to get up close and personal with a behind-the-scenes […]