Latest

It is year two of Time Warner’s multi-year sponsorship of the US Open tennis tournament in New York City, and in addition to creating a Time Warner Cable Studios virtual broadcast center, the brand was also the official wi-fi service provider for the Open and offered unlimited free wi-fi throughout the tournament. From Aug. 25 […]

In their quest for the latest and greatest ways to connect with the early adopter crowd, innovative marketers have turned to Vine, the mobile video-sharing app launched last year by Twitter. Vine turns people’s smartphones and tablets into mini video cameras, allowing people to record and share six-second videos that loop back on themselves again […]

Sennheiser, the high-end German audio brand perhaps best known for its microphones and professional equipment, on Sept. 12 launched a 10-day campaign in New York City to drive awareness among millennials for its new Urbanite headphones. And what better way to do that than with a program that incorporates video sharing, a cool pop-up space […]

In a bid to attract new consumers and bring to life its History Begins Here ad campaign, 85-year-old fashion brand Cole Haan on Sept. 6 and 7 held a workshop designed to inspire and encourage people to begin their own personal histories. More than 2,000 people showed up for the two-day workshop, which took place at Wallplay, […]

With recreational cannabis legalized in Washington and Colorado, and many more likely to follow, the cannabis scene is starting to look a lot like the gold rush days of the post-Prohibition era. But how should brands proceed when a heavily regulated and potentially volatile product is at the center of the consumer experience? Rick Kiley […]