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Perrier on Sept. 25 uncapped its new limited-edition street art collection of bottles and cans with a launch party at Colossal Media Group’s warehouse in Brooklyn, New York. The event showcased nine original designs by three artists—JonOne, who hails from New York City; Sasu, from Japan; and Kobra, from Sao Paulo, Brazil—and engaged the press, […]

A piece in The New York Times on Oct. 6 draws attention to a trend that those in event marketing have known about for some time—the increasing number of conferences on women’s empowerment. Women’s magazines such as More, Cosmopolitan, Glamour and others organize the conferences as a way to bring in additional revenue at a […]

There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th […]

From mustard to dog treats, household tools to frozen veggie burgers, the mobile tours and programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs […]

It looked like a scene straight out of “The Great Gatsby,” but with a hip-hop twist. On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four pop-up events presented this year by Acura. The PopUp Dinners are the love […]