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It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a […]

A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a nondescript, oversized frozen dessert pint. A minimalist design on the exterior of the black box that included just “The Pint of No Return” messaging and So Delicious Dairy Free’s logo didn’t give a hint of the colorful, multisensory adventure that […]

If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest. It’s a sentiment that Band-Aid put to the test during the first two weekends of the Milwaukee, WI-based music festival as this year’s official bandage sponsor. As a relative newcomer to the festival scene, the brand wanted to make a […]

Doggy stroller parking? VIP receptions for influencer pooches? You’re at SuperZoo 2025, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 13-15. The 75th anniversary show featured the largest participation in the event’s history as pet retailers navigate market pressures and seek new product solutions. The show […]

Our monthly interview series continues as we sit down virtually with Shawn Silverman, global head of marketing at Pluto TV. The free streaming television brand brought to life its integrated “Summer of Cinema” campaign with a giant popcorn bucket-inspired activation, which was also housed in Paramount+’s The Lodge experience on-site at San Diego Comic-Con. In this […]