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Live events provide an authentic platform with which to engage and expand audiences and fully galvanize brand communities.

GMR and clients took home top honors in the 2015 Ex Awards. Chobani topped the “Best Mobile Marketing Campaign” category for their nationwide sampling program, while Weber brought home “Best Vehicle Design” for the Weber Grill Academy.

It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be.

Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of […]

It was a tough job, but somebody had to do it. This February, my family and I traveled to Orlando to spend two days at Disney World. Our mission: Test out the new MagicBand—the RFID-enabled bracelets that promise park goers a “more carefree” visit. RFID bands are not new to this industry, of course, but with its […]