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Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown noses then snapping silly selfies for a chance to attend a televised Red Nose Day fundraising event in New York City. NBC will air the three-hour special, which will take place on May 21 and feature comedians, musicians and Hollywood […]

After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey scores are up, partner satisfaction is soaring and internal teams are stealing ideas from the show. But rather than go into the 2014 show with an “if it ain’t broke, don’t fix it” approach, the team instead decided to test […]

To give the launch of its first-ever TV spot a boost and set its product apart in a competitive category, Pure Leaf Iced Tea hosted an intimate influencer experience at Gray’s Loft in midtown Manhattan on April 16. We were there. Here’s a look inside. When attendees arrived at the crisp white penthouse (fewer than […]

For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement on the show floor. At the New York International Auto Show April 1-12, Toyota leveraged beacons—small, silent trackers that captured attendance, dwell time, inbound and outbound traffic flows and engagement at specific zones. While beacons are expert at helping to […]

Automakers at this year’s New York International Auto Show (April 2-12) had plenty of engaging experiences to offer, but after testing out the Camp Jeep Outdoor Off-Roading Ride Along, it seems they’ve still got some work to do. To simulate the experience of off-road driving, Jeep offered auto show attendees a chance to take a […]