Latest
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Partner Content
How Multimedia is Affecting Experiential Marketing
Multimedia: A word that means different things to different people. Would you be able to explain exactly what this word means?
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Partner Content
How Does Experiential Marketing Work with Conventional Marketing?
When you ask a champion how he made it to the top, what do you think he’ll say?
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Video Gallery
Gamified: Inside the Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows, […]
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B-to-C Events
Inside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a […]
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B-to-C Events
San Fran Targets Commuters with an Earth-Friendly Activation
To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do, […]
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