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Partner Content
The Ultimate Sports and Entertainment Apprenticeship
Big news! GMR has launched a Contest to find a 1-year sports and entertainment apprentice to be based in our London office. Click through to learn more. UK res, 18+, closes 16/9/15. T&Cs http://bit.ly/1UYgfcu
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B-to-C Events
LEGO’s Tour Strategy Targets New Fans
LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the related Airjitzu game with an immersive and challenge-driven activation. Launched in early July, the Ninjago tour has traveled to seven large events, including the California and Iowa state fairs, as well as a variety of smaller, high-traffic family events ranging […]
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Video Gallery
EM All Access: How Ford is Reaching Millennials
In this episode of EM All Access, Ford’s Marketing Development Specialist Amy Green talks about how the brand is using campus activations to reach college millennials.
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B-to-C Events
US Open Pop-Up Spotlights Food and Sponsors
The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up Restaurant in New York City’s Grand Central Terminal to highlight its food offerings and promote the two-week tennis tournament, set for Aug. 31 to Sept. 13. Located in Vanderbilt Hall, the pop-up offered free lunch on a first-come, first-served basis, […]
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Partner Content
The Effects of Weather on Your Experiential Event
You’re just waking up from a long night’s sleep. The curtains are swaying and slightly open. A dash
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