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Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges. […]

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FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one of New York City’s most heavily trafficked locales. To promote its coverage of the Daytona 500 on Feb. 21, the media brand placed the No. 18 M&M’s NASCAR Sprint Cup Series vehicle of defending champion Kyle Busch in Manhattan’s bustling […]

In this episode of EM All Access, VP Global Brand Marketing Jessica Roosli takes you inside UFCs epic Sin City takeover.

In its largest integrated campaign since parent company PepsiCo signed as official food and beverage sponsor of the NBA, Mountain Dew combined basketball, art, technology and culture into an interactive experience during All-Star 2016, which took place Feb. 12 to 14 in Toronto. Google’s Tilt Brush virtual reality painting app was a highlight of the […]