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In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening night.

Paramore is an American rock band from Franklin, Tennessee.

The thought of somebody like me attending Oracle OpenWorld this past October at first seemed like a stretch. Oracle? Isn’t that some sort of prophesy? And “java,” the programming language, to me typically evokes the smell of strong, sweet black coffee. After all, I’m a business writer, not a developer. I use words, not code. […]

We tapped Cisco, SAP and Microsoft in our December issue to uncover how event marketers are modifying keynote speeches as time and space run tight. But keynotes at meetings are evolving outside the tech industry, too. The keynote presentation at the Pepsi Bottlers Association meeting by Simon Lowden, cmo of PepsiCo, and the 2015 ABC […]

We utilize porta-johns at several of our events. Normally they are an eyesore that we had  placed in the back of the event out of the way. But by using the It's a Wrap Krapper Wrapper that was custom made for us, we were able to place the porta-johns right beside the road to use as another marketing tool. By doing this we were able to get 2 extra days of exposure for each event on this busy stretch of US highway. And not only that, it was a very unique 3-dimensional Advertisement that was not soon forgotten.