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Seven years ago we published a comprehensive report on the State of Green meetings and events. We talked recycling, composting, paper-free events, refillable water bottles and innovations in solar and kinetic energy to power experiences. We launched a monthly series called Green Lights where we explored specific innovations in the “greening” of events. Then, gradually, […]

Large meetings and conferences are often categorized as either B2B or B2C. Why make the distinction? If we really want to make a meaningful connection with attendees and create an exceptional experience, we should think of events as P2P. Person to Person. Human interactions.

The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar […]

The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to view a vibrant re-creation of the first three films that includes more than 1,000 props, 46 costumes, recreated sets and a variety of interactives. To find out what all the hype was about, EM volunteered as marketing tribute to check […]

As fans of “The Hunger Games” across the world ramped up for the Nov. 20 release of the fourth and final film in the series, “Mockingjay Part 2,” another piece of the franchise was catching fire in New York City. Located in Discovery Times Square, The Hunger Games: The Exhibition experience has been attracting droves […]