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The Air Force Recruiting Service (AFRS) launched an innovative nationwide experiential tour for 2015, “Air Force Performance Lab.” The mobile unit features a futuristic experience highlighting pertinent career fields aimed at tech-minded youth with a heightened interest in Science, Technology, Engineering and Math (STEM). The tour and campaign elements were developed and created by the Air Force’s advertising agency of record GSD&M, in collaboration with vendor partners Next Marketing, FISH Technologies, Craftsmen Industries and Reel FX. 

Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon Feb. 12-14 deploying multiple activations to engage runners and spectators over the course of the event. Running events are a big part of the airline’s sponsorship portfolio domestically and internationally, which includes its own proprietary race France Run, which […]

Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25 […]

Learn 9 ways to optimize your event marketing programs and make smarter event decisions…

You’ve got one. Your neighbor can’t stop talking about his. And more and more, you’ll find that your attendees have them, too. We’re talking smart watches, and with the release of Apple Watch last April followed by its much anticipated system update in September allowing developers to design apps specifically for the watch, event marketers […]