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In this episode of EM All Access, IBM Program Director, Global Events Erin McElroy talks about the power of “visualizing” social media at events.    

To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill” of winter. Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square […]

We're pleased to announce that we have promoted Bryan Rasch, formerly Chief Digital Officer, to Chief Innovation Officer. Rasch, a 20+ year digital marketing veteran, has been with GMR for seven years. Under his leadership, the agency's digital and social department grew from a few to more than 125 full-time experts.

Last Sunday, FIFA opened the doors to fans to the FIFA World Football Museum to allow fans to relive these memorable footballing moments and to celebrate the rich heritage of football. We’ve been lucky enough to work with the team at the museum in shaping the digital visitor experience onsite so have seen the place transformed from a building site into a truly fantastic destination over the last couple of years.

The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24, instead of simply covering it, the publisher for the first time activated at it, staking its claim as an authority […]