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Experience Kissimmee, the tourism arm of the Florida tourist destination, treated consumers in Chicago’s Millennium Park to a zip line experience Feb. 12-15, inviting consumers to “escape the cold” weather for sunny Florida with a ride down the line. And as luck would have it, it snowed in Chicago that weekend, adding a “flurry” of […]

The House of Blues is a music venue with locations all over the US.

FreemanXP is a leading worldwide agency who designs interactive and immersive experiences that inspire people to take action. Craftsmen Industries partnered with FreemanXP to bring a design and concept to life with the Samsung HVAC roadshow. 

An open innovation concept like Under Armour’s Future Show isn’t for every company. The annual event, held over two days each October at the athletic apparel and footwear giant’s headquarters in Baltimore, MD, pits entrepreneurs and inventors in a competition to be selected to have their product join the Under Armour supply chain. The show […]

Street team marketing can be very hit or miss. In fact, an unsuccessful or lackluster street team can damage the reputation of your. Fear not though! For when done properly, a street marketing experience can strike gold with a consumer in a way that other forms of marketing are unable to do.