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Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college […]

With spring finally in full swing throughout the country, the busy season is upon us. Some experiential tours and in-market activations have started and many more are set to begin soon.

Virtual Reality, Event Blueprints and Experiential Marketing Ahhhhh, Denver. This year’s Experiential Marketing Summit host city might have a lot going for it on the outside (c’mon—the mountains, the spring skiing, the cannabis), but inside the Colorado Convention Center, there was plenty to see and do, too. EMS roared to life with three afternoon workshops offering, among […]

AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with an installation depicting the upside-down world the characters inhabit. Based on a cult comic book franchise, the series is a dark comedic drama that follows West Texas preacher Jesse Custer who has unusual powers. Located on the corner of Red […]

Broadstreet was recently put to the test when leadership of a Global Pharmaceutical Company decided to permanently shift their National Sales Meeting to coincide with the fiscal year. This meant Broadstreet was challenged with creating a fresh and effective annual event just six months after the very same five-day corporate sales training meeting took place. Read more on our Superbook page.