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A curated collection of views and proof points behind the power of experiential marketing

If you've ever daydreamed about cherry picking some of the sharpest people in the industry and putting them all together on one team—you're thinking like a true event marketer...

Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the […]

Through social media and word of mouth as consumers we are able to carry a live experience and interaction with a brand well beyond the mere few minutes we have with it at an event. If we have a successful promotional event experience we will take the message back with us and share, share, share.

Advance Auto Parts for a third year is hitting the road on an expanded mobile tour that will visit more than 30 automotive and store events and festivals across the U.S., driving awareness for its Speed Perks rewards program among automotive do-it-yourselfers, in addition to driving traffic to its stores. The tour, which features a […]