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Data storage company EMC knows a thing or two about producing killer b-to-b events. The brand in May executed its 16th annual user conference, EMC World, operating under a “modernize” theme and drawing a combined total of 53,000 live and virtual attendees to Las Vegas. Although the b-to-b event is revitalized every year, its festival […]

Eldora Mountain Resort is a local ski resort about 20 miles from Boulder, CO.

Getting the attention of time-pressed, harried shoppers is no easy task, especially busy parents with kids in tow or one on the way. But that was the goal when Huggies took over the front area of the Babies R Us store in New York City’s Union Square one weekend in June for retail events that […]

Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal. Some generate an explosion of content while others fizzle out without offering much in the way of amplification. Here are four recent influencer event strategies that leveraged the spirit […]

The Maker Movement is captivating consumers worldwide and, according to some experts, could soon become a catalyst for a new era in our economy. But beyond the economic implications, the movement is also an influential platform for brand engagement. Its culture is difficult to categorize, and that is exactly what makes it so appealing to forward-thinking […]