Latest
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Partner Content
6 Event Trends You Can’t Ignore
Event audiences are changing. To intrigue your event's audience, try these event trends and get huge results. Learn more event trends at https://www.itagroup.com/insights.
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Partner Content
Cramer Forms New Activations Unit; Announces Key Leadership Hire
Tim Owens will work to take Cramer’s growing activations portfolio to the next level by leading a team focused solely on this rapidly-expanding field within marketing.
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Partner Content
Moderne Communications taps Ari Chasin as Chief Experiential Officer
Today Moderne Communications announced the addition of Chasin to the team to capitalize on the company’s winning trajectory within the ever growing experiential space. In the past year, Moderne has expanded their client portfolio with household names like Starbucks, Mountain Dew and McDonald’s. The increasing demands that this new business has brought required the appointment of a strong and proven leader at the helm of the experiential division.
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B-to-C Events
Go Time: Eight Ways to Engage Commuters
Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute. Whether they’re taking trains, flying on planes or traveling on foot, commuters […]
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B-to-C Events
Seven Reasons Golf Fans Love Wells Fargo’s Social Media Hub
The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to […]
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