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Hailing from Colorado, the Motet is a world-class improvisational funk band that has dedicated more than a decade to the healing powers of funky dance music.

Marketers are getting more aggressive about evolving their programs and portfolios. In this episode of EM All Access, we discuss reinventing strategies, upgrading experiences and how to refresh and reset live events in the coming year.

Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality […]

Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.

Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold […]