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B-to-C Events
How Corona Elevated the Beer Garden Concept
Corona kicked off a three-year partnership with Live Nation as the exclusive beer sponsor of several of the country’s leading EDM music festivals with activations of its Electric Beach program, a five-year-old proprietary platform. Corona brought Electric Beach to life this year at Hard Summer at Auto Club Speedway in Fontana, CA, on July 30, […]
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B-to-C Events
Four Ways to Use Drones at Events
Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings. 1. Highlight Your Technology Intel […]
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Partner Content
HIV Answers Sidewalk Chalk Stencils and More at AIDS Walk Atlanta
To raise awareness about HIV Answers, a site that shares information and resources about HIV and treatment options, Moderne took over Piedmont Park during AIDS Walk Atlanta, generating tens of thousands of impressions by placing sidewalk chalk stencils and distributing branded water bottles during the event.
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B-to-B Events
Fab 50 2016 Q&A: Optimizing Data Collection
This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including the role of data collection. Following is an insider look at how—and why—to optimize data collection with Aidan Corish, owner and cco at Tangram.
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B-to-C Events
Best Practices from LEGO’s Quest2Ninjago Summer Tour
LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10 with an “American Ninja Warrior”-style finale competition at Legoland in Carlsbad, CA. The finale was a culmination of top performing “ninjas” from a seven-market tour where LEGO fans could compete using their ninja skills in an action-packed course that activated […]
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