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The Summer Games may be over, but for more than half a million consumers across the country, their brush with Olympic glory lives on thanks to an epic 14-month tour produced by the United States Olympic Committee. The Road to Rio Tour presented by Liberty Mutual Insurance brought top athletes and the spirit of the […]

Every time you look up from your smartphone these days, someone is pointing to the cloud as the technology solution of choice. It seems to matter very little what problem you’re trying to solve. The cloud is the answer. But is “cloud” just another name for fog?

Recapping an experiential marketing campaign in one to two pages can be difficult, here are some examples on how to narrow that data down.

Great event design creates an engagement that spans every touchpoint—from the beginning to the end of an event. In this episode of EM All Access, we talk about the changing role of design, the evolving look and feel of events, and design thinking.

Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a Worldwide Convention, an important opportunity to share corporate brand messages, best practices, technology and perhaps sample a burger or two. But this year, a personalization strategy transformed the bi-annual confab from a “one size fits all” to a “one size […]