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Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology […]

It was 73 and sunny the day we traded in our sunglasses for a baseball cap and a tour of the Major League Baseball All-Star FanFest at the San Diego Convention Center...

Rocky Mountain Tennis Center (RMTC) is a cutting-edge facility in Boulder County, providing a comprehensive tennis experience for players of all abilities and ages.

Your venue may be the most important factor in the success of your event. The right venue influences audience acquisition, brand image, attendee experience, virtually every logistical decision, and, of course, your team’s ability to execute a perfect event. Getting a handle on strategic and logistical objectives is no small feat—but neither is scouting a venue. How do you assess the feasibility of a site on a short timeline?

Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.