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As the industry adapts to new technology, younger attendees, stricter timelines and a host of other factors, fabricators are seeing a shift in strategies. For this year’s Fab 50, these three trends popped to the top of the list.

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.

Tsingtao, the No. 2 beer in China, has been imported by the U.S. since the ’70s, but until Pabst Brewing Co. secured exclusive U.S. distribution rights in the spring of 2015, the brand wasn’t on the radar for most American beer drinkers. Following the deal, Pabst has concentrated its efforts on bringing Tsingtao to the […]

Creating a culture of creativity and what makes a great brand experience

Big data is a valuable feedback tool for experience designers