Latest

Technology can add an extra layer to brand experiences

The latest events are built as powerful platforms for reaching attendees on site, plus many others who may be miles away. In this episode of EM All Access, we discuss using social media as an amplifier, post-event extensions and activating attendee networks.

CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20 […]

On Board Experiential Super Book Ad

For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across […]