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If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As you work your events and walk show floors, keep an eye out for these.

If you’re looking to create an event website that converts people from passers-by to participants and builds excitement well before the doors ever open, follow these eight effective event website design best practices.

When expanding your trade show presence to an international stage, it’s important to understand the nuances of culture in each region of the world. Cultural understanding leads to better business practices and will be the difference between failure and success. It’s just that important.

A highlight of this year’s NBA All-Star Weekend, which took place Feb. 17-19 in New Orleans, had to be Mountain Dew’s Courtside HQ experience. The three-day event began on Friday night with a private party then opened to the public on Saturday and Sunday with interactive engagements and free programming, including djs, athlete appearances, style […]

BOSTON, March 29, 2017 /PRNewswire/ -- In early 2017, PUMA launched