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Follow along for a taste of the action on the ground at the South by Southwest Conference and Festivals (March 10-19), from tech-fueled interactives to, as you’ll see, a gargantuan, smoke-blowing buffalo installation.

In Episode 1, we unpack the latest trends, metrics and social best practices for events…

Baseball may be America’s pastime but football is the country’s most popular sport, and with increasing sponsorship opportunities in the college space, many brands are tackling the tailgating scene.

What do a mascot, mad scientists, 169 classes, virtual reality, four magicians, video testimonials, skateboards, exams, balloons, Vegas, and aching feet have in common?  Well, if you throw in some of the most innovative and creative trade show booths imaginable, you’ve got ExhibitorLIVE:  the Annual Professional Development Conference for Trade Show and Corporate Event Marketers.

I recently attended a marketing conference and there were many great session topics, but one, in particular, caught my eye. The session write-up described a dialog between a Millennial and a Boomer, suggesting that their differences made it challenging for these two generations to connect with one another. As a Baby Boomer myself, and parent to two Millennials (and one Gen Z), I often think there isn’t a generational gap between me and my children, but rather a cosmic divide of two completely different species.