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As influencer programs have become more, well, influential, the discipline has been adopted in ways many of us didn’t foresee just a few years ago. Here are three things you should be thinking about.

Announcing the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.

Event Marketer’s Dream Team roster this year of b-to-b event marketing gurus have activated some of the industry’s most impactful conferences and corporate events, some of them for thousands of attendees, others for a select few. Pulling off any event of consequence requires organizational skills, teamwork and vision, but perhaps most of all, inspiration. Here, […]

Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.

Ahhhh, sunny Palm Springs. It’s a retro “Mad Men”-era oasis, LGBTQ friendly, with endless spas and resorts and plenty of personality for the spunky event industry.